Wise Aesthetics Group, Inc. d/b/a Wise Aesthetics (“Wise Aesthetics,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit an online form, request a consultation, communicate with us online, interact with our marketing, or otherwise use our digital services.
This Privacy Policy applies to information collected through www.wise-aesthetics.com, HubSpot-hosted website pages, website forms, marketing communications, analytics tools, advertising tools, and related digital services.
This Privacy Policy is separate from our Notice of Privacy Practices. Wise Aesthetics provides medical aesthetics services. Information that identifies you and relates to your health, healthcare, treatment, payment, or clinical care may be protected health information under HIPAA or other healthcare privacy laws. Protected health information is governed by our Notice of Privacy Practices. If there is a conflict between this Privacy Policy and our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.
Please do not submit urgent medical concerns, detailed medical history, or emergency information through general website forms. If you are experiencing a medical emergency, call 911.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, legal requirements, or operations. When we update this Privacy Policy, we will revise the “Last updated” date above and post the updated version on our website.
Information We Collect
We may collect personal information directly from you, automatically through our website and digital tools, and from service providers or other third parties.
Information You Provide to Us
We may collect information you provide when you:
- Submit a consultation request;
- Complete a website form;
- Contact us by phone, email, text, chat, or social media;
- Sign up for emails, newsletters, events, offers, or educational content;
- Ask about treatments, memberships, plans, or pricing;
- Interact with our team through online communications;
- Use any future retail skincare shop operated by Wise Aesthetics.
This information may include:
- Name;
- Email address;
- Phone number;
- Mailing address, if provided;
- Preferred contact method;
- Area of interest;
- Appointment or consultation inquiry details;
- Communication preferences;
- Marketing preferences;
- Information you voluntarily include in a message or form.
General website forms are intended for basic contact, scheduling, and consultation-interest information. Please avoid submitting detailed medical history, treatment records, sensitive health information, or urgent medical concerns through general website forms.
Website, Device, and Usage Information
When you visit our website, we may automatically collect certain information, such as:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Pages viewed;
- Links clicked;
- Referring website or source;
- Date and time of visit;
- Approximate location derived from IP address;
- Interactions with forms, emails, advertisements, or website content;
- Cookie, pixel, tag, and similar online identifier data.
Marketing and Advertising Information
We may collect information related to your interactions with our marketing, including:
- Email engagement;
- Ad interactions;
- Campaign source;
- UTM parameters;
- Website pages viewed;
- General treatment or content interests inferred from website activity;
- Cookie and advertising preference data.
Future Retail Skincare Shop Information
Wise Aesthetics may later operate a separate retail skincare shop on a subdomain, such as shop.wise-aesthetics.com. If that shop is launched, we or our ecommerce service providers may collect information needed to process retail skincare orders, such as:
- Billing and shipping information;
- Order history;
- Payment confirmation;
- Customer service communications;
- Fraud-prevention and transaction data.
We do not currently intend for the main Wise Aesthetics website to function as a treatment checkout or ecommerce site for medical services. Medical aesthetic treatments require consultation and provider evaluation.
How We Use Personal Information
We may use personal information for the following purposes:
- To operate, maintain, and improve our website;
- To respond to inquiries and consultation requests;
- To communicate with you about appointments, services, plans, events, or educational content;
- To help our team understand your area of interest before scheduling or follow-up;
- To provide patient coordination and customer support;
- To send marketing communications, where permitted;
- To measure and improve website performance;
- To understand how visitors use our website;
- To evaluate the effectiveness of advertising and marketing campaigns;
- To maintain security and prevent fraud or misuse;
- To comply with legal, regulatory, and business obligations;
- To protect the rights, safety, and property of Wise Aesthetics, our clients, our team, and others.
When information is protected health information, we use and disclose it as described in our Notice of Privacy Practices.
HubSpot and Website Forms
We use HubSpot and related service providers to operate portions of our website, manage website forms, support communications, analyze website activity, and coordinate marketing or patient-inquiry workflows.
Information submitted through website forms may be stored in HubSpot or other systems we use to respond to inquiries and manage communications. Website forms are intended for general inquiries and consultation requests. Please do not submit urgent medical concerns or detailed medical history through general website forms.
Cookies and Similar Technologies
We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, analyze traffic, understand how visitors interact with our content, and measure marketing performance.
Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may be optional depending on your location, browser settings, and applicable law.
You may be able to manage cookie preferences through:
- Our website cookie banner or cookie preference tool;
- Your browser settings;
- Your device settings;
- Third-party advertising preference tools;
- Platform settings, such as Meta, Google, or similar ad preference controls.
If you reject non-essential cookies, some analytics, personalization, or advertising features may be limited, but you should still be able to use the core website.
Advertising, Analytics, and Online Tracking
We may use analytics and advertising tools, such as HubSpot analytics, Google analytics tools, Meta advertising tools, and similar technologies, to understand website activity, measure marketing performance, and improve communications.
These tools may collect information such as pages visited, referring websites, browser and device information, approximate location derived from IP address, interactions with ads, and similar online activity.
We do not intentionally use advertising pixels or similar tracking tools to collect or disclose protected health information, clinical treatment details, appointment details, medical-history information, or information submitted through clinical-care forms. We also do not intend for third-party advertising tools to collect information from patient portals, medical-history forms, clinical intake forms, or other protected health information workflows.
If you submit a general consultation request through our website, please provide only the requested contact and scheduling information. Detailed medical history and clinical information should be discussed through appropriate clinical channels.
Meta, Google, and Other Advertising Platforms
We may use advertising services provided by platforms such as Meta, Google, and similar companies to display ads, measure ad performance, and understand how visitors interact with our website and marketing.
These platforms may use cookies, pixels, tags, and similar technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and targeted advertising.
You can manage certain advertising preferences through your account settings with those platforms, such as Facebook, Instagram, or Google, and through our cookie preference tools where available.
Wise Aesthetics is an independent business and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., Google, or any other advertising platform unless expressly stated.
How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service Providers
We may disclose information to companies that help us operate our website, communicate with visitors, manage forms, provide analytics, host data, process payments, support marketing, maintain security, or provide other business services.
These may include website hosting providers, HubSpot, analytics providers, email or SMS providers, advertising technology providers, payment processors, cloud service providers, IT vendors, and professional service providers.
Advertising and Analytics Partners
We may disclose certain website, device, cookie, and online activity information to analytics and advertising partners to measure performance, improve marketing, and deliver or evaluate advertising.
Future Retail Skincare Shop Providers
If Wise Aesthetics launches a retail skincare shop on a separate subdomain, we may disclose information to ecommerce, payment, shipping, fraud-prevention, and customer support providers as needed to operate that shop.
Legal, Regulatory, and Safety Purposes
We may disclose information when we believe it is necessary or appropriate to:
- Comply with applicable laws, regulations, subpoenas, court orders, or legal process;
- Respond to lawful requests from public authorities;
- Protect the rights, safety, or property of Wise Aesthetics, our clients, our team, or others;
- Investigate or prevent fraud, security incidents, or misuse;
- Enforce our terms, policies, or agreements.
Business Transfers
If Wise Aesthetics is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
Sale, Sharing, and Targeted Advertising
We do not sell personal information for money.
We may disclose certain website, device, cookie, and online activity information to analytics and advertising partners to help us measure and improve marketing. Some privacy laws may consider this type of disclosure to be “sharing,” “targeted advertising,” or a “sale” of personal information, even when no money is exchanged.
Where required by applicable law, you may opt out of certain targeted advertising, sale, or sharing activities through our cookie preference tools or by contacting us at legal@wise-aesthetics.com.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you for non-clinical marketing purposes.
Marketing Communications
If you sign up for marketing emails, newsletters, events, offers, or educational communications, we may use your contact information to send those communications. You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us.
If you consent to receive text messages, we may send text messages related to scheduling, reminders, follow-up, promotions, or other communications, depending on the nature of your consent. Message and data rates may apply. You may opt out of marketing text messages as described in the applicable message or our SMS terms.
Opting out of marketing communications does not necessarily stop transactional, appointment-related, legal, safety, or service-related communications.
Your Privacy Rights and Choices
Depending on where you live and the type of information involved, you may have certain rights regarding your personal information. These may include the right to request that we:
- Confirm whether we process your personal information;
- Provide access to certain personal information;
- Correct inaccurate personal information you previously provided;
- Delete certain personal information, subject to legal, clinical, operational, and record-retention exceptions;
- Provide a copy or summary of certain personal information in a portable format;
- Opt out of certain targeted advertising, sale, sharing, or profiling activities, where applicable.
To submit a privacy request, contact us at:
legal@wise-aesthetics.com
We may need to verify your identity before responding. We may deny or limit a request where permitted by law, including where information must be retained for legal, clinical, security, operational, or record-retention purposes.
If we deny a privacy request in whole or in part, you may have the right to appeal by replying to our decision or contacting us at legal@wise-aesthetics.com with “Privacy Appeal” in the subject line.
These rights do not replace rights you may have under HIPAA or other healthcare privacy laws with respect to protected health information. HIPAA-related rights are described in our Notice of Privacy Practices.
Do Not Track and Global Privacy Signals
Some browsers and devices provide “Do Not Track” or similar signals. Because there is not yet a uniform industry standard for responding to all such signals, our website may not respond to every browser-based Do Not Track signal.
Where required by applicable law and technically feasible, we will honor recognized opt-out preference signals or provide other methods to manage cookie and advertising preferences.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website.
If you believe a child has submitted personal information through our website, please contact us so we can review and address the issue.
For minors receiving clinical services, information related to care is handled according to applicable law and our Notice of Privacy Practices.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, transmission, or storage method is completely secure, and we cannot guarantee absolute security.
You should use caution when submitting information online and avoid including sensitive medical details in general website forms.
Retention
We retain personal information for as long as reasonably necessary to operate our website, respond to inquiries, manage communications, provide requested services, maintain business records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and support security and fraud-prevention purposes.
Clinical records and protected health information are retained according to applicable healthcare record-retention requirements and our Notice of Privacy Practices.
Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, social media pages, payment providers, financing providers, booking tools, skincare brands, or other external services.
We are not responsible for the privacy practices, content, or security of third-party websites or services. If you visit or use a third-party website or service, that third party’s privacy policy and terms apply.
International Visitors
Wise Aesthetics is located in the United States and our website is intended primarily for visitors in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States, where privacy laws may differ from those in your location.
Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, please contact:
Wise Aesthetics Group, Inc. d/b/a Wise Aesthetics
2325 Pointe Parkway, Suite 110
Carmel, IN 46032
Phone: 317-569-6448
Email: legal@wise-aesthetics.com
For questions about protected health information or your HIPAA rights, please refer to our Notice of Privacy Practices.
